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Travel advice for your trip to Morocco

Welcome and Marhaba to a country me and my family call “home”. You are about to enter a magical world of kindness, color and artistic detail in every corner. Meet the Moroccans with kindness (as you should all) and you… Continue Reading →

Why fair trade with Morocco?

Vilostrada seeks genuine beauty and we #shopfair with the artisans. When we first visited Chefchaouen in September 2013, we followed our hearts that told us it was Morocco we must return to. Back then, Joakim and I were two IT-entrepreneurs who… Continue Reading →

I want to do something good in my life

We warmly welcome Niamat Akar to our team. She will be invaluable to us and all of you in our work in doing the genuine stuff that takes you on a journey to the heart of humanity this coming year: Hello my… Continue Reading →

Aïd al-Adha celebration in Chefchaouen

Hello my friends . This lunch today on the occasion of Eid in Morocco (holiday). We prepare this tagine dish specially today the first day of Eid And it is a component of goat liver with a special spice to… Continue Reading →

Our new Vilostrada intern

Marhaba and welcome to our new, talented intern Niamat Akar, a former student from Université Abdelmalek Essaâdi Tétouan. Since three years, we trade textiles with her father Said Akar in Chefchaouen. During the six months to come, she will provide invaluable support to us on… Continue Reading →

A Photograper’s Dream – Live to Love the Road

Live to Love the Road “With this exhibition, we want to show the beauty of Morocco but also show the joy in living a simple life. The rich colours and cultural diversity make Morocco the photographer’s dream,” says Joakim Ahlén,… Continue Reading →

A background story, finding your soil

– Salam Alejkoum I greet the custom’s agent as I hand him my papers and passport. – Are you a Moroccan resident, the custom’s agent asks me? – No,  I simply love Morocco. I help 500 children since three years… Continue Reading →

Moroccan wood screens

Special order your Moroccan wood screens hand made by our talented artisan Noureddine Afia in Chefchaouen. Here are a few examples of his work: Prizes start a 70€ + shipping.  

Finding beauty on the road

You know routine, these things that fill our every day and most sigh loudly about? We changed ours drastically in August 2013, when we moved to Andalucia in Spain. We added more variety when we decided I would go to… Continue Reading →

God Jul – our 2015 Vilostrada road

Vilostrada is our dream of a lifestyle where we live to love the road. We sum up an adventurous 2015 on the roller coaster that is Vilostrada and also our life: VIVA Proudly Vilostrada teamed up with Estifeda for the Common Ground… Continue Reading →

Common Ground to focus on entrepreneurship 2016

Proud to launch this new chapter on our journey to Live to Love the Road. Amazed on how far love and believing in the good in the world have gotten us with Common Ground. So many smiles, obstacles conquered, tears,… Continue Reading →

On the mountain top – where are you?

Good morning world from a Chefchaouen that welcomes us with blue, clear skies matching the color of the city set in the mountains in front of me. I sneak out after the morning prayers woke me up around 5.30 am…. Continue Reading →

En Sueco writes about Vilostrada

Today, Sara Laine at En Sueco – a magazine on Costa del Sol, Spain writes about our story, published in the November issue pages 36-37. Since the story is in Swedish, we wanted to translate the story here for you. Photos are taken… Continue Reading →

Julia and Ebbas trip to Morocco

Julia and Ebba, 14 years old traveled with me and their mothers to Dardara-Chefchaouen-Tanger this past long weekend. Here they blog about their journey: On Wednesday afternoon about 6 p.m, we were on our way to the airport were we… Continue Reading →

Vilostrada recruits local talent

Meet Roumaissae Moumen, 19 years from Chefchaouen. She joined the Vilostrada team as a translator and communications assistent on November 7. “As-salam alaikum wa rahmatu allah wa barakatuh (peace be open you). This is what I was born for al… Continue Reading →

Bridging cultures with online classrooms

In 1996, I started working at the Adams Center for Teaching Excellence at Abilene Christian University as a producer. At this point, a junior Electronic Media student, I eagerly joined forces with talented people like KB Massingill, James Langford and… Continue Reading →

Iron heart-shaped hook

Hand forged heart-shaped hook in iron. Made by Abdellah Zroudi, local blacksmith in Chefchaouen, Morocco. ​”My dream is to continue designing and working as a blacksmith. One day, I want to get married.  I need to raise the money for… Continue Reading →

A dream of great opportunities in Akerate

Fall means school start. Our children start September 10 here in Frigiliana, Spain. Their old school friends at Pontos started all ready last week. Maj will start first grade and for her the new school bag and pen pocket ranks… Continue Reading →

The Link to a Sustainable Future

My last evening in Dardara, I get invited to visit one of the families that live in village in Akerate. A small group of houses in the mountains off the beaten track with gorgeous views of the hills and Chefchaouen… Continue Reading →

Dialogue and understanding cultures enables peace

“Dialogue among nations and an understanding of other cultures is so important for peace in the world today. I enjoy introducing people to the rich culture, beautiful crafts and hospitable people of the Berber lands”, says Kritzlynn Al Taib, Hidden… Continue Reading →

Why Vilostrada’s textiles

We decided to start over in a new country and culture with our children. We made up our minds to create a brand greater than ourselves to impact our common future. We want to spend time with our children and involve… Continue Reading →

An adventure, a purpose and a challenge – Chefchaouen part two

The first trip captured me. I saw a magnificent adventure, a clear purpose as well as challenges. I saw beauty in every corner in the Medina and in the mountains. I met kind people, proud of their crafts and their… Continue Reading →

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