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Why Vilostrada

During my last trip to Tanmirt, Sahara, in October, I took the opportunity to record this video for you from the heart of humanity. From my heart to yours. This is why we do Vilostrada. This is why I will… Continue Reading →

Why fair trade with Morocco?

Vilostrada seeks genuine beauty and we #shopfair with the artisans. When we first visited Chefchaouen in September 2013, we followed our hearts that told us it was Morocco we must return to. Back then, Joakim and I were two IT-entrepreneurs who… Continue Reading →

A Photograper’s Dream – Live to Love the Road

Live to Love the Road “With this exhibition, we want to show the beauty of Morocco but also show the joy in living a simple life. The rich colours and cultural diversity make Morocco the photographer’s dream,” says Joakim Ahlén,… Continue Reading →

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