“Genuine stuff that takes you on a journey to the heart of humanity.”

LIVE TO LOVE THE ROAD – inspiration to find your soil and soul in the world. Come with us on a journey here every day or book to travel with us!

SHOP FAIR – Expert Moroccan artisan buyer and personal shopper at your service. We love Tagine and run cookery workshops as well.

GIVE BACK – Education for Life! Together with the Nomads in Tanmirt, Sahara, we build a sustainable circle to give back to the heart of humanity with the Vilostrada Foundation. #tanmirt #giveback

Marhaba – Welcome – Välkommen – Bienvendios!

HISTORY – Let us take it from the beginning

Vilostrada as an idea was born in 2010 – 2011 in the minds of Victoria and Joakim Ahlén during world travelling. Seeing both struggles, opportunities and how families and trading can be affected by both economic difficulties, the 2004 tsunami, and the drawbacks of the consumer society made something tick. In 2013, the idea went into action as Vilostrada as a brand and the rough plan – the Why – was born.

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  • Victoria, Lucas and Maj move out into the Sahara to work and live with the Nomads on January 14.