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Where the horizon meets the silence

“When you want something, all the universe conspires in helping you to achieve it.” –  Paolo Cuelo, The Alchemist (1988) The dust from dry land whirlwinds from the taxi as we slowly make our way up the hills south of… Continue Reading →

Sahara, my love, my one true love

“We love because it is the only true adventure” – Nikki Giovanni The wind catches my black tent and creates a rattling noise. The rays of the sunrise warms the one side of tent tarp that my face is against…. Continue Reading →

Morocco Traveling  Advice

Welcome and Marhaba. You are about to enter a magical world of kindness, color and artistic detail in every corner. Meet the Moroccans with kindness (as you should all) and you will be warmly welcomed in many languages such as… Continue Reading →

Live to Love the Road – follow our tracks 2017

In collaboration with The Directory magazine 2017, we share stories from our work in Morocco monthly. Here are links to all stories, if you want to hear more, get in touch with Victoria Ahlén to book a coffee, talk or… Continue Reading →

Honoring Amazing Women

All human´s need to be equal and have the right to live a happy life. Our eyes meet, (yes, we are strangers but in our work in Morocco), the laughter and sisterhood/ humanity carry our mutual work. In the smiles… Continue Reading →

Traveling to Morocco by ferry

We get many questions about the best route to go to Morocco. Of course this is a personal choice. We live on Costa del Sol, in Frigiliana to be more exact. We recommend catching the fast ferry from Tarifa to… Continue Reading →

Vilostrada turns a new page in the book of life 2017

Oh, how I wish you could all experience Sahara with is eternal wisdom and peace. I can at least try to bring you with me through our photos, videos and blogs. No photo can give it justice but simply create… Continue Reading →

Tagine – How to get started

Enjoy  the Joy of Cooking Together The tagine is Morocco’s national dish and something all of us can cook. Here are our short tips to get started.  Soak your eco tagine lid in water for 24 hrs. Pour any kitchen… Continue Reading →

Imagine making an impact no one ever expected

For the next week, I represent Vilostrada and the Vilostrada Foundation as a guiding light for “Living to Love the Road” and “Giving back to the heart of humanity” to 70 delegates at the conference Wisehub. Together we will not… Continue Reading →

Why Vilostrada

During my last trip to Tanmirt, Sahara, in October, I took the opportunity to record this video for you from the heart of humanity. From my heart to yours. This is why we do Vilostrada. This is why I will… Continue Reading →

Travel advice for your trip to Morocco

Welcome and Marhaba to a country me and my family call “home”. You are about to enter a magical world of kindness, color and artistic detail in every corner. Meet the Moroccans with kindness (as you should all) and you… Continue Reading →

Why fair trade with Morocco?

Vilostrada seeks genuine beauty and we #shopfair with the artisans. When we first visited Chefchaouen in September 2013, we followed our hearts that told us it was Morocco we must return to. Back then, Joakim and I were two IT-entrepreneurs who… Continue Reading →

Lessons learnt – Live to Love the Road

In August 2013, we turned our world upside down. We embarked on a journey,  a one way flight to Malaga, Spain with eight bags of stuff. Lucas (8 yrs) and Maj (5 yrs) looked to me and Joakim with curiosity and maybe… Continue Reading →

1000 likes – 1000 and more Vilostrada hugs

From the first Vilostrada facebook page like back in August 2013,  where this photo will represent that happy day to…. …Our super friend, mega-fan and partner Fran Rajewski gave us a push yesterday September 25 encouraging her friends to like…… Continue Reading →

I want to do something good in my life

We warmly welcome Niamat Akar to our team. She will be invaluable to us and all of you in our work in doing the genuine stuff that takes you on a journey to the heart of humanity this coming year: Hello my… Continue Reading →

A Tagine workshop grants insight look into Moroccan cuisine

SUR – German edition Thursday, September 15th 2016 by Marlene Wörner, translated by Alex Vogt Victoria and Joakim Ahlén launched a non-profit education project in the desert. Parts of their profits benefit Moroccan kids. FRIGILIANA. ‘Live to love the road’, which in… Continue Reading →

Aïd al-Adha celebration in Chefchaouen

Hello my friends . This lunch today on the occasion of Eid in Morocco (holiday). We prepare this tagine dish specially today the first day of Eid And it is a component of goat liver with a special spice to… Continue Reading →

Our new Vilostrada intern

Marhaba and welcome to our new, talented intern Niamat Akar, a former student from Université Abdelmalek Essaâdi Tétouan. Since three years, we trade textiles with her father Said Akar in Chefchaouen. During the six months to come, she will provide invaluable support to us on… Continue Reading →

The joy of Vilostrada

We love to live a simple life, teaching our children a sustainable lifestyle. We set out on a mission in August 2013 and here we are. JOY!!! Our dreams come true every day! We follow our hearts and keep open,… Continue Reading →

A Photograper’s Dream – Live to Love the Road

Live to Love the Road “With this exhibition, we want to show the beauty of Morocco but also show the joy in living a simple life. The rich colours and cultural diversity make Morocco the photographer’s dream,” says Joakim Ahlén,… Continue Reading →

Tagine lovers book June 1

Welcome to a Tagine workshop in Frigiliana June 1. In Morocco, family and friends gather around a tagine to share a meal. This is where stories are told and people sit and spend time with each other, quality time. This… Continue Reading →

Thank you – Tanmirt

by Victoria and Lucas Ahlén (this article will be published in Swedish in En Sueco in June 2016). In March I traveled with my son Lucas, 11 years, on an adventure with a goal to help the children in the desert… Continue Reading →

How the nomad cross led us to Sahara

One of my many days in Chefchaouen our first year, I was in Said Rincon’s store. My eyes caught a beautiful piece of jewelry. This piece became a great friend and a treasure I wear many of my days. This was… Continue Reading →

900 supporters 

Shukran – Thank You – Tack  The supports keeps growing the Vilostrada facebook site. Every like, comment amd shared smile fuels our work and shows us we are in going in the right direction.  Live to Love the Road wherever… Continue Reading →

A background story, finding your soil

– Salam Alejkoum I greet the custom’s agent as I hand him my papers and passport. – Are you a Moroccan resident, the custom’s agent asks me? – No,  I simply love Morocco. I help 500 children since three years… Continue Reading →

Inviting Tagine Lovers

  Directly from our eco tagine artisan Aicha in Oued Laou, Morocco, to our Vilostrada shop, we welcome you to the newly launched: Tagine Lovers Vilostrada forum on Facebook. Tagine is our way of gathering friends of Vilostrada who share our… Continue Reading →

Welcome to a Tagine workshop – a taste of Morocco

Welcome to our first Tagine Workshop at our home base Frigiliana on March 22. In Morocco, family and friends gather around a tagine to share a meal. This is where stories are told and people sit and spend time with… Continue Reading →

Celebrating the simple life at Villa Dolores

Our friends and Vilostrada fans Ankie and Rob have opened a Bed & Breakfast by the gorgeous seaside right outside Torre Del Mar called Villa Dolores. Set in a beautiful mix of rural Andalucia, ocean views and solemn mountains in the… Continue Reading →

Outdoor life – Sierra Nevada

An hour away from home in Frigiliana, we arrive in Sierra Nevada. A ski resort with more than 100 slopes(on current trip 40 open). The slopes suit beginners and experts and the resort is well planned from arriving, parking underground,… Continue Reading →

A recipe for a steaming hot vegetable tagine

Oil your tagine * Cut your vegetables in eatable pieces Fry chopped onions in olive oil. Pile up vegetables with the carrots, potatoes, in the bottom, like a pyramid. Add the softer vegetable on top. Continue the pyramid. Season with… Continue Reading →

Finding beauty on the road

You know routine, these things that fill our every day and most sigh loudly about? We changed ours drastically in August 2013, when we moved to Andalucia in Spain. We added more variety when we decided I would go to… Continue Reading →

Happy Birthday and Give More 2016

Happy Birthday to me and the rest of you in the world I share it with. One of the lessons I learnt while working with Vilostrada, is that we must love and accept ourselves for who we are before we can… Continue Reading →

Sana Saida – Happy New Year

A new year begins and a blank calendar to fill with new adventures, meetings with great people and lessons to learn. We look forward to a new year with you. This year we continue to Live to Love the Road… Continue Reading →

The desert has no doors 

An old Berber saying would make my Christmas wish for peace and love true. A trip in on our Life to Love the Road Tour (#LTLTR) in southern Morocco with my husband Joakim. On Christmas Day our petite taxi awaits… Continue Reading →

God Jul – our 2015 Vilostrada road

Vilostrada is our dream of a lifestyle where we live to love the road. We sum up an adventurous 2015 on the roller coaster that is Vilostrada and also our life: VIVA Proudly Vilostrada teamed up with Estifeda for the Common Ground… Continue Reading →

Family teambuilding 7 m up in the air at Pindongos

As Christmas and the year end draws closer when we travel to two different countries, we as a family wanted to enjoy a day out on an adventure together. We have overcome many obstacles together as a team since our… Continue Reading →

All you do is begin

Article by Jennie Rhodes, published in SUR English 20151120 Vilostrada, which means Viva (Live), Love and Strada (Road), calls itself a lifestyle brand. The family that run it call it the “mothership” that fuels the community building project, Common Ground. They… Continue Reading →

On the mountain top – where are you?

Good morning world from a Chefchaouen that welcomes us with blue, clear skies matching the color of the city set in the mountains in front of me. I sneak out after the morning prayers woke me up around 5.30 am…. Continue Reading →

En Sueco writes about Vilostrada

Today, Sara Laine at En Sueco – a magazine on Costa del Sol, Spain writes about our story, published in the November issue pages 36-37. Since the story is in Swedish, we wanted to translate the story here for you. Photos are taken… Continue Reading →

Preparing for a three day hike in Rif Mountains

The day finally arrived when the mule stood there packed on the Akchour parking lot at the end of September. Three friends from Spain had said yes to coming on an adventure with me to go up in the Rif… Continue Reading →

A dream for Eco tourism in Akchour

Since that day in October 2013 when I was first introduced to the Rif Mountains and Talassemtane National Park by our guide Kritz, my heart knew I came home. These are mountains I know well even if I never sat… Continue Reading →

Together we made music

“She looking at me, smiling. This girl of no more than 6 years old. Laughing. Probably at how funny I look, or just because of the simple excitement of having new people visit their school out there in the middle… Continue Reading →

Julia and Ebbas trip to Morocco

Julia and Ebba, 14 years old traveled with me and their mothers to Dardara-Chefchaouen-Tanger this past long weekend. Here they blog about their journey: On Wednesday afternoon about 6 p.m, we were on our way to the airport were we… Continue Reading →

Vilostrada – December short stories

In 24 short chapters, we share stories of building Vilostrada on our facebook page. Come close, meet the artisans, our family and stories from the heart. A chronology from the start: We started Vilostrada in August 2014. VI(va) + LO(ve)+STRADA =… Continue Reading →

600 wonderful Vilostrada fans

A wonderful morning to wake up and find our 600th fan on our Facebook page. Hug a friend, love a child, share a smile – we promise to do all of the three with you. Thank you all for supporting our work with… Continue Reading →

Vilostrada recruits local talent

Meet Roumaissae Moumen, 19 years from Chefchaouen. She joined the Vilostrada team as a translator and communications assistent on November 7. “As-salam alaikum wa rahmatu allah wa barakatuh (peace be open you). This is what I was born for al… Continue Reading →

We start with the common – the smile

– I dream of world peace. For as long as I can remember, I believe in the good in our world.  I smile each day and find energy to do by listening to my dream. Believe me, I had critique for… Continue Reading →

Inspire and be inspired

“I look forward to inspire and be inspired, meeting new people in another culture”, says Åsa Holmén founder of åh! Betong och Återbruksdesign. Her company started in February 2014 after leaving another career behind. She now follows her passion and designs, produces… Continue Reading →

Young friends and supporters of Common Ground

Pontos Pre-school supports #CommonGround. Two young friends and supporters had this conversation with their mother and sister last night while going through the twins old clothes and shoes: Viggo – We can have a garage sale! And I get the… Continue Reading →

Home in Andalusia

Year two begins. We celebrate living in Andalusia almost every day. A sense of paradise perhaps? A new life based on simple things like a morning walk on steep hills finding the rare blossom, a basket of fresh green peppers… Continue Reading →

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