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1 week ago

A reflection from my filmmaker friend Remi Bumstead who recently visited us in Sahara during the Janga Bus adventure. 
Live to Love the Road. 

#travel #morocco #vilostrada

A reflection from my filmmaker friend Remi Bumstead who recently visited us in Sahara during the Janga Bus adventure.
Live to Love the Road.

#travel #morocco #vilostradaComing back home after finishing the @jangabus project has been a pretty odd experience. On the one hand it was so nice to come back to my home, my space, and my plants. But on the other hand I now cannot leave it hah.

This is a very strange time for everyone across the world but it is a shared experience. We are all in it together. People are talking about making the most of this time, doing lots of things - ‘Shakespeare wrote shit loads of plays in quarantine blabla..’ And yeah if this is what you want to do then fuck yeah go for it. However it is also a chance to rest, take stock, contemplate, just be rather than do. The planet is also allowed to just rest and be for a while too which I’m sure she is very happy about.

There’s gonna be some big changes and possibly things will never go back to the way they were. This is a good chance to think about what’s important.

Also I realised I have a lot of pictures of sand 🐪
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2 weeks ago

When you keep shopping from us, we keep feeding amazing artisans of Morocco. 

#shopfair #morocco

When you keep shopping from us, we keep feeding amazing artisans of Morocco.

#shopfair #moroccoJag försörjer 250 fattiga och deras familjer. Hjälp mitt företag att överleva!
I morse lämnade jag Marocko bakom mej. Jag lämnade en hel hög med freelancande människor som inte kommer att ha någon försörjning den närmsta tiden. jag kan inte låta mitt företag gå i graven. det är för många männsikor som behöver mej.
Jag har spendarat den sista veckan med att utbilda dem kring immunförsvar och vad de kan göra för att hålla sej lugna.
Nu är jag på väg hem och hoppas bara kunna fortsätta handla av dem, stötta dem..
Vi lyfter små entreprenörer som lever på sitt hantverk, produktutvecklar, coachar, marknadsför. För att de sak ha en bra lön. Vi gör det med hjärta och själ. Familjekänslan är stark.

Jag önskar inge över konsumtion men om du kan o vill handla, dela, berätta för era vänner om det arbetet vi gör så hjälps vi åt att stärka rättvis handel och försörja en hel massa människor.
Vi ger alltid genersöt av våra inkomster det är därför vi är på plats men nu lovar jag att ge 10% av alla intcäkter direkt till behövande familjer för att de ska få mat på sina bord.

Läs mitt inlägg från igår här:
Today I did the family round... among the people in my team here. I can calculate about 250 good hearted people here in Marrakech. People that would never steal, never cheat someone, always offer a smile and a kindness, always give more than they get. The people that took my son round in a carossa since he was a baby, the people who stand up for me in conflict, the people who serve us the sweetest tea and ask how my family is. the people that would offer me the roof tops to do yoga in sunset, creating unforgettable memories for visitors, that would almost give away a carpet just to make a client smile. The people that create the most beautiful things of wood, ceramic and art. The once that knows how much i love them and their city.
I had to put my hand into my pocket so many times. Because i know they have nothing.
Those people...
this is what I am here for.

This is why I hope my business will survive.
those people

I bought a round of pomegranate juices for the homeless, giving them some vitamins, I secured the food on the table for some people, in the empty streets of this town.

There is so much fear in the air... near neurosis. young men in face maskes heading for the bus station going back to their mums, with our without a virus. The doors of most of the small souk shops are shut and no cafes are allowed to serve food. The mosques are calling out prayers but no one can go.
I am now heading for a flight home on Thursday. away from my love. away from my business. to uncertainty. I know... this is why I meditate. My mind is calm, mostly. My heart is breaking for the world as we live in.
I support 250+ craftsmen.
In my mind I can just hope that we in this become so much more conscious about who makes the stuff that we buy. these are people with good hearts, some things fall appart
but damn... may it not be our family.
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3 weeks ago

We offer a safe haven in Sahara. Welcome!Image attachmentImage attachment

We offer a safe haven in Sahara. Welcome! ... See MoreSee Less

3 weeks ago


Two happy Nomads with no worries in the world. Sahara, I love you. May your peace comfort the world during the coming weeks. Live to Love the Road.
#vilostrada #morocco
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4 weeks ago


#Internationalwomensday celebrated with the Vilostrada friends, women & girls of Hay Massira. Henna, smiles, laughter and my tea (roibos with agave syrup).
Live to Love the Road.
#tanmirtjunior #vilostrada #morocco
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1 month ago

Souk textile treasures. 
I go each week to simple soak in the beauty of patterns, color and to let my imagination fly free to what they could become. The local Draa women buy 5 m and wrap themselves cleverly in them... me? I made curtains, kaftans, headscarves and blouses. / 😉 Victoria

Your ideas?

#shopfair #vilostrada #moroccoImage attachmentImage attachment

Souk textile treasures.
I go each week to simple soak in the beauty of patterns, color and to let my imagination fly free to what they could become. The local Draa women buy 5 m and wrap themselves cleverly in them... me? I made curtains, kaftans, headscarves and blouses. / 😉 Victoria

Your ideas?

#shopfair #vilostrada #morocco
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Comment on Facebook

Halloj! Jag skulle behöva uppdatera tyget vid uteköket som utstått både sol och regn :).

1 month ago


This is what you give back to when you buy our services.

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1 month ago

Out and about Moroccan nature... a pop quiz for you: What is the green curly thing?

Live to Love the Road.
#morocco #travel #vilostrada

Out and about Moroccan nature... a pop quiz for you: What is the green curly thing?

Live to Love the Road.
#morocco #travel #vilostrada
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Traveling in Morocco and Sahara with children

You might want to know that I took my own children into Morocco first time when they were 2 and 5. The people in Morocco have taught them humanity, hospitality and kindness. They became world citizens that meet the world… Continue Reading →

Getting around Morocco

Welcome to the colorful and warmth that is Morocco! Remember to live to love the road. Morocco will embrace you with open arms if you keep your eyes open and smile a lot. You choose the way you travel at… Continue Reading →

Travel advice for your trip to Morocco

Welcome and Marhaba to a country we call “home”. You are about to enter a magical world of kindness, color and artistic detail in every corner. Meet the Moroccans with kindness (as you should all) and you will be warmly… Continue Reading →

Traveling to Morocco by ferry

We get many questions about the best route to go to Morocco. One first piece of advice, is to always compare the prices of the various ferry companies and to book directly with the one you choose online and buy… Continue Reading →

Music under the stars

We invite you to experience the desert world music magic under the stars. The Taragalte Music Festival celebrates its 10 year anniversary on November 1-3 with the theme: “The wisdom of sands”. We offer our tour “Music under the stars”… Continue Reading →

Where the horizon meets the silence

“When you want something, all the universe conspires in helping you to achieve it.” –  Paolo Cuelo, The Alchemist (1988) The dust from dry land whirlwinds from the taxi as we slowly make our way up the hills south of… Continue Reading →

Sahara, my love, my one true love

“We love because it is the only true adventure” – Nikki Giovanni The wind catches my black tent and creates a rattling noise. The rays of the sunrise warms the one side of tent tarp that my face is against…. Continue Reading →

Live to Love the Road – follow our tracks 2017

In collaboration with The Directory magazine 2017, we share stories from our work in Morocco monthly. Here are links to all stories, if you want to hear more, get in touch with Victoria Ahlén to book a coffee, talk or… Continue Reading →

Honoring Amazing Women

All human´s need to be equal and have the right to live a happy life. Our eyes meet, (yes, we are strangers but in our work in Morocco), the laughter and sisterhood/ humanity carry our mutual work. In the smiles… Continue Reading →

Vilostrada turns a new page in the book of life 2017

Oh, how I wish you could all experience Sahara with is eternal wisdom and peace. I can at least try to bring you with me through our photos, videos and blogs. No photo can give it justice but simply create… Continue Reading →

Tagine – How to get started

Enjoy  the Joy of Cooking Together The tagine is Morocco’s national dish and something all of us can cook. Here are our short tips to get started.  Soak your eco tagine lid in water for 24 hrs. Pour any kitchen… Continue Reading →

Imagine making an impact no one ever expected

For the next week, I represent Vilostrada and the Vilostrada Foundation as a guiding light for “Living to Love the Road” and “Giving back to the heart of humanity” to 70 delegates at the conference Wisehub. Together we will not… Continue Reading →

Why Vilostrada

During my last trip to Tanmirt, Sahara, in October, I took the opportunity to record this video for you from the heart of humanity. From my heart to yours. This is why we do Vilostrada. This is why I will… Continue Reading →

Why fair trade with Morocco?

Vilostrada seeks genuine beauty and we #shopfair with the artisans. When we first visited Chefchaouen in September 2013, we followed our hearts that told us it was Morocco we must return to. Back then, Joakim and I were two IT-entrepreneurs who… Continue Reading →

Lessons learnt – Live to Love the Road

In August 2013, we turned our world upside down. We embarked on a journey,  a one way flight to Malaga, Spain with eight bags of stuff. Lucas (8 yrs) and Maj (5 yrs) looked to me and Joakim with curiosity and maybe… Continue Reading →

1000 likes – 1000 and more Vilostrada hugs

From the first Vilostrada facebook page like back in August 2013,  where this photo will represent that happy day to…. …Our super friend, mega-fan and partner Fran Rajewski gave us a push yesterday September 25 encouraging her friends to like…… Continue Reading →

I want to do something good in my life

We warmly welcome Niamat Akar to our team. She will be invaluable to us and all of you in our work in doing the genuine stuff that takes you on a journey to the heart of humanity this coming year: Hello my… Continue Reading →

A Tagine workshop grants insight look into Moroccan cuisine

SUR – German edition Thursday, September 15th 2016 by Marlene Wörner, translated by Alex Vogt Victoria and Joakim Ahlén launched a non-profit education project in the desert. Parts of their profits benefit Moroccan kids. FRIGILIANA. ‘Live to love the road’, which in… Continue Reading →

Aïd al-Adha celebration in Chefchaouen

Hello my friends . This lunch today on the occasion of Eid in Morocco (holiday). We prepare this tagine dish specially today the first day of Eid And it is a component of goat liver with a special spice to… Continue Reading →

Our new Vilostrada intern

Marhaba and welcome to our new, talented intern Niamat Akar, a former student from Université Abdelmalek Essaâdi Tétouan. Since three years, we trade textiles with her father Said Akar in Chefchaouen. During the six months to come, she will provide invaluable support to us on… Continue Reading →

The joy of Vilostrada

We love to live a simple life, teaching our children a sustainable lifestyle. We set out on a mission in August 2013 and here we are. JOY!!! Our dreams come true every day! We follow our hearts and keep open,… Continue Reading →

A Photograper’s Dream – Live to Love the Road

Live to Love the Road “With this exhibition, we want to show the beauty of Morocco but also show the joy in living a simple life. The rich colours and cultural diversity make Morocco the photographer’s dream,” says Joakim Ahlén,… Continue Reading →

Tagine lovers book June 1

Welcome to a Tagine workshop in Frigiliana June 1. In Morocco, family and friends gather around a tagine to share a meal. This is where stories are told and people sit and spend time with each other, quality time. This… Continue Reading →

Thank you – Tanmirt

by Victoria and Lucas Ahlén (this article will be published in Swedish in En Sueco in June 2016). In March I traveled with my son Lucas, 11 years, on an adventure with a goal to help the children in the desert… Continue Reading →

How the nomad cross led us to Sahara

One of my many days in Chefchaouen our first year, I was in Said Rincon’s store. My eyes caught a beautiful piece of jewelry. This piece became a great friend and a treasure I wear many of my days. This was… Continue Reading →

900 supporters 

Shukran – Thank You – Tack  The supports keeps growing the Vilostrada facebook site. Every like, comment amd shared smile fuels our work and shows us we are in going in the right direction.  Live to Love the Road wherever… Continue Reading →

A background story, finding your soil

– Salam Alejkoum I greet the custom’s agent as I hand him my papers and passport. – Are you a Moroccan resident, the custom’s agent asks me? – No,  I simply love Morocco. I help 500 children since three years… Continue Reading →

Inviting Tagine Lovers

  Directly from our eco tagine artisan Aicha in Oued Laou, Morocco, to our Vilostrada shop, we welcome you to the newly launched: Tagine Lovers Vilostrada forum on Facebook. Tagine is our way of gathering friends of Vilostrada who share our… Continue Reading →

Welcome to a Tagine workshop – a taste of Morocco

Welcome to our first Tagine Workshop at our home base Frigiliana on March 22. In Morocco, family and friends gather around a tagine to share a meal. This is where stories are told and people sit and spend time with… Continue Reading →

Celebrating the simple life at Villa Dolores

Our friends and Vilostrada fans Ankie and Rob have opened a Bed & Breakfast by the gorgeous seaside right outside Torre Del Mar called Villa Dolores. Set in a beautiful mix of rural Andalucia, ocean views and solemn mountains in the… Continue Reading →

Outdoor life – Sierra Nevada

An hour away from home in Frigiliana, we arrive in Sierra Nevada. A ski resort with more than 100 slopes(on current trip 40 open). The slopes suit beginners and experts and the resort is well planned from arriving, parking underground,… Continue Reading →

A recipe for a steaming hot vegetable tagine

Oil your tagine * Cut your vegetables in eatable pieces Fry chopped onions in olive oil. Pile up vegetables with the carrots, potatoes, in the bottom, like a pyramid. Add the softer vegetable on top. Continue the pyramid. Season with… Continue Reading →

Finding beauty on the road

You know routine, these things that fill our every day and most sigh loudly about? We changed ours drastically in August 2013, when we moved to Andalucia in Spain. We added more variety when we decided I would go to… Continue Reading →

Happy Birthday and Give More 2016

Happy Birthday to me and the rest of you in the world I share it with. One of the lessons I learnt while working with Vilostrada, is that we must love and accept ourselves for who we are before we can… Continue Reading →

Sana Saida – Happy New Year

A new year begins and a blank calendar to fill with new adventures, meetings with great people and lessons to learn. We look forward to a new year with you. This year we continue to Live to Love the Road… Continue Reading →

The desert has no doors 

An old Berber saying would make my Christmas wish for peace and love true. A trip in on our Life to Love the Road Tour (#LTLTR) in southern Morocco with my husband Joakim. On Christmas Day our petite taxi awaits… Continue Reading →

God Jul – our 2015 Vilostrada road

Vilostrada is our dream of a lifestyle where we live to love the road. We sum up an adventurous 2015 on the roller coaster that is Vilostrada and also our life: VIVA Proudly Vilostrada teamed up with Estifeda for the Common Ground… Continue Reading →

Family teambuilding 7 m up in the air at Pindongos

As Christmas and the year end draws closer when we travel to two different countries, we as a family wanted to enjoy a day out on an adventure together. We have overcome many obstacles together as a team since our… Continue Reading →

All you do is begin

Article by Jennie Rhodes, published in SUR English 20151120 Vilostrada, which means Viva (Live), Love and Strada (Road), calls itself a lifestyle brand. The family that run it call it the “mothership” that fuels the community building project, Common Ground. They… Continue Reading →

On the mountain top – where are you?

Good morning world from a Chefchaouen that welcomes us with blue, clear skies matching the color of the city set in the mountains in front of me. I sneak out after the morning prayers woke me up around 5.30 am…. Continue Reading →

En Sueco writes about Vilostrada

Today, Sara Laine at En Sueco – a magazine on Costa del Sol, Spain writes about our story, published in the November issue pages 36-37. Since the story is in Swedish, we wanted to translate the story here for you. Photos are taken… Continue Reading →

Preparing for a three day hike in Rif Mountains

The day finally arrived when the mule stood there packed on the Akchour parking lot at the end of September. Three friends from Spain had said yes to coming on an adventure with me to go up in the Rif… Continue Reading →

A dream for Eco tourism in Akchour

Since that day in October 2013 when I was first introduced to the Rif Mountains and Talassemtane National Park by our guide Kritz, my heart knew I came home. These are mountains I know well even if I never sat… Continue Reading →

Together we made music

“She looking at me, smiling. This girl of no more than 6 years old. Laughing. Probably at how funny I look, or just because of the simple excitement of having new people visit their school out there in the middle… Continue Reading →

Julia and Ebbas trip to Morocco

Julia and Ebba, 14 years old traveled with me and their mothers to Dardara-Chefchaouen-Tanger this past long weekend. Here they blog about their journey: On Wednesday afternoon about 6 p.m, we were on our way to the airport were we… Continue Reading →

Vilostrada – December short stories

In 24 short chapters, we share stories of building Vilostrada on our facebook page. Come close, meet the artisans, our family and stories from the heart. A chronology from the start: We started Vilostrada in August 2014. VI(va) + LO(ve)+STRADA =… Continue Reading →

600 wonderful Vilostrada fans

A wonderful morning to wake up and find our 600th fan on our Facebook page. Hug a friend, love a child, share a smile – we promise to do all of the three with you. Thank you all for supporting our work with… Continue Reading →

Vilostrada recruits local talent

Meet Roumaissae Moumen, 19 years from Chefchaouen. She joined the Vilostrada team as a translator and communications assistent on November 7. “As-salam alaikum wa rahmatu allah wa barakatuh (peace be open you). This is what I was born for al… Continue Reading →

We start with the common – the smile

– I dream of world peace. For as long as I can remember, I believe in the good in our world.  I smile each day and find energy to do by listening to my dream. Believe me, I had critique for… Continue Reading →

Inspire and be inspired

“I look forward to inspire and be inspired, meeting new people in another culture”, says Åsa Holmén founder of åh! Betong och Återbruksdesign. Her company started in February 2014 after leaving another career behind. She now follows her passion and designs, produces… Continue Reading →

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