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4 days ago

Vilostrada
Friends, be safe in these challenging times. Morocco and we will be right here when the storm passes. Stay safe. Hug your loved ones. Lots of love. 

https://medium.com/@victoriaahln/until-we-meet-again-f1096ef46995?sk=756211dc535b98a67f16a5366e7fddbc
#travel #vilostrada #morocco #lockdown

Friends, be safe in these challenging times. Morocco and we will be right here when the storm passes. Stay safe. Hug your loved ones. Lots of love.

medium.com/@victoriaahln/until-we-meet-again-f1096ef46995?sk=756211dc535b98a67f16a5366e7fddbc
#travel #vilostrada #morocco #Lockdown
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Comment on Facebook

warm hugs and sunny greetings

6 days ago

Vilostrada
Our Sahara welcomes you when the world opens up again. Marhaba. 

#travel #vilostrada #moroccoImage attachmentImage attachment

Our Sahara welcomes you when the world opens up again. Marhaba.

#travel #vilostrada #morocco
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Comment on Facebook

Thank you, same to you.

7 days ago

Vilostrada
One happy guardian of the Sahara sharing her peace with all of us around the world. 
Run for me too, dear Naia. We reunite in the future. 

Live to Love the Road.

One happy guardian of the Sahara sharing her peace with all of us around the world.
Run for me too, dear Naia. We reunite in the future.

Live to Love the Road.
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2 weeks ago

Vilostrada
A reflection from my filmmaker friend Remi Bumstead who recently visited us in Sahara during the Janga Bus adventure. 
Live to Love the Road. 

#travel #morocco #vilostrada

A reflection from my filmmaker friend Remi Bumstead who recently visited us in Sahara during the Janga Bus adventure.
Live to Love the Road.

#travel #morocco #vilostradaComing back home after finishing the @jangabus project has been a pretty odd experience. On the one hand it was so nice to come back to my home, my space, and my plants. But on the other hand I now cannot leave it hah.

This is a very strange time for everyone across the world but it is a shared experience. We are all in it together. People are talking about making the most of this time, doing lots of things - ‘Shakespeare wrote shit loads of plays in quarantine blabla..’ And yeah if this is what you want to do then fuck yeah go for it. However it is also a chance to rest, take stock, contemplate, just be rather than do. The planet is also allowed to just rest and be for a while too which I’m sure she is very happy about.

There’s gonna be some big changes and possibly things will never go back to the way they were. This is a good chance to think about what’s important.

Also I realised I have a lot of pictures of sand đŸȘ
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3 weeks ago

Vilostrada
When you keep shopping from us, we keep feeding amazing artisans of Morocco. 

#shopfair #morocco

When you keep shopping from us, we keep feeding amazing artisans of Morocco.

#shopfair #moroccoJag försörjer 250 fattiga och deras familjer. HjÀlp mitt företag att överleva!
I morse lÀmnade jag Marocko bakom mej. Jag lÀmnade en hel hög med freelancande mÀnniskor som inte kommer att ha nÄgon försörjning den nÀrmsta tiden. jag kan inte lÄta mitt företag gÄ i graven. det Àr för mÄnga mÀnnsikor som behöver mej.
Jag har spendarat den sista veckan med att utbilda dem kring immunförsvar och vad de kan göra för att hÄlla sej lugna.
Nu Àr jag pÄ vÀg hem och hoppas bara kunna fortsÀtta handla av dem, stötta dem..
Vi lyfter smÄ entreprenörer som lever pÄ sitt hantverk, produktutvecklar, coachar, marknadsför. För att de sak ha en bra lön. Vi gör det med hjÀrta och sjÀl. FamiljekÀnslan Àr stark.

Jag önskar inge över konsumtion men om du kan o vill handla, dela, berÀtta för era vÀnner om det arbetet vi gör sÄ hjÀlps vi Ät att stÀrka rÀttvis handel och försörja en hel massa mÀnniskor.
Vi ger alltid genersöt av vÄra inkomster det Àr dÀrför vi Àr pÄ plats men nu lovar jag att ge 10% av alla intcÀkter direkt till behövande familjer för att de ska fÄ mat pÄ sina bord.
Tacksam!
www.nomamarrakech.se

LÀs mitt inlÀgg frÄn igÄr hÀr:
Today I did the family round... among the people in my team here. I can calculate about 250 good hearted people here in Marrakech. People that would never steal, never cheat someone, always offer a smile and a kindness, always give more than they get. The people that took my son round in a carossa since he was a baby, the people who stand up for me in conflict, the people who serve us the sweetest tea and ask how my family is. the people that would offer me the roof tops to do yoga in sunset, creating unforgettable memories for visitors, that would almost give away a carpet just to make a client smile. The people that create the most beautiful things of wood, ceramic and art. The once that knows how much i love them and their city.
I had to put my hand into my pocket so many times. Because i know they have nothing.
Those people...
this is what I am here for.

This is why I hope my business will survive.
those people

I bought a round of pomegranate juices for the homeless, giving them some vitamins, I secured the food on the table for some people, in the empty streets of this town.

There is so much fear in the air... near neurosis. young men in face maskes heading for the bus station going back to their mums, with our without a virus. The doors of most of the small souk shops are shut and no cafes are allowed to serve food. The mosques are calling out prayers but no one can go.
.
.
I am now heading for a flight home on Thursday. away from my love. away from my business. to uncertainty. I know... this is why I meditate. My mind is calm, mostly. My heart is breaking for the world as we live in.
I support 250+ craftsmen.
In my mind I can just hope that we in this become so much more conscious about who makes the stuff that we buy. these are people with good hearts, some things fall appart
but damn... may it not be our family.
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4 weeks ago

Vilostrada
We offer a safe haven in Sahara. Welcome!Image attachmentImage attachment

We offer a safe haven in Sahara. Welcome! ... See MoreSee Less

4 weeks ago

Vilostrada

Two happy Nomads with no worries in the world. Sahara, I love you. May your peace comfort the world during the coming weeks. Live to Love the Road.
#vilostrada #morocco
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1 month ago

Vilostrada

#Internationalwomensday celebrated with the Vilostrada friends, women & girls of Hay Massira. Henna, smiles, laughter and my tea (roibos with agave syrup).
Live to Love the Road.
#tanmirtjunior #vilostrada #morocco
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1 month ago

Vilostrada
Souk textile treasures. 
I go each week to simple soak in the beauty of patterns, color and to let my imagination fly free to what they could become. The local Draa women buy 5 m and wrap themselves cleverly in them... me? I made curtains, kaftans, headscarves and blouses. / 😉 Victoria

Your ideas?

#shopfair #vilostrada #moroccoImage attachmentImage attachment

Souk textile treasures.
I go each week to simple soak in the beauty of patterns, color and to let my imagination fly free to what they could become. The local Draa women buy 5 m and wrap themselves cleverly in them... me? I made curtains, kaftans, headscarves and blouses. / 😉 Victoria

Your ideas?

#shopfair #vilostrada #morocco
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Comment on Facebook

Halloj! Jag skulle behöva uppdatera tyget vid uteköket som utstått både sol och regn :).

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Traveling in Morocco and Sahara with children

You might want to know that I took my own children into Morocco first time when they were 2 and 5. The people in Morocco have taught them humanity, hospitality and kindness. They became world citizens that meet the world… Continue Reading →

Go chase the feeling of dancing each morning

Radio interview with Victoria AhlĂ©n, Vilostrada, on Swedish station P4 Halland April 26, 2017, by Evelina MyrbĂ€ck, play forward to 1:02:30. English translation to Swedish article on SR P4 Halland interviewing Victoria AhlĂ©n, Vilostrada: The AhlĂ©n Family sold the house in… Continue Reading →

Culture of the Nomad about to perish

Article published in German in Neues Deutschland  Tuesday, January 24th, 2017 Spanish/Swedish relief organisation supports inhabitants in the Moroccan, Sahara Behind the mighty Atlas Mountains in the Sahara live the poorest of the poor of Morocco. Relief organisation Vilostrada Foundation… Continue Reading →

Shoes to bring smiles to Sahara

Tuda 4 years smiles with her whole body. She looks with big happy eyes when Maj, our daughter 8 years, walks towards her with a shoebox, wool socks and a yellow teddy bear. The smile creates a ripple effect through… Continue Reading →

Wisehug from Wisehub

“Row 19, please keep up the good job and keep distrupting with your happiness and laughter, thank you for making this overseas flight such an enjoyable one for all of us.” Could you imagine if this was the ordinary comment… Continue Reading →

A Tagine workshop grants insight look into Moroccan cuisine

SUR – German edition Thursday, September 15th 2016 by Marlene Wörner, translated by Alex Vogt Victoria and Joakim AhlĂ©n launched a non-profit education project in the desert. Parts of their profits benefit Moroccan kids. FRIGILIANA. ‘Live to love the road’, which in… Continue Reading →

How the nomad cross led us to Sahara

One of my many days in Chefchaouen our first year, I was in Said Rincon’s store. My eyes caught a beautiful piece of jewelry. This piece became a great friend and a treasure I wear many of my days. This was… Continue Reading →

Growing support for Common Ground

Our new desert project Common Ground Tanmirt launched April 6 and is slowly finding its course. We see spring in the air and happily welcome new partners to our network. All people and organisations who like us believe in all… Continue Reading →

Art makes people happy

On Monday January 19 our Common Ground Art project, #commongroundart, launched. Our daughter Maj, 7 years, is the boss with great help from her mentor Mohamed Raiss El Fenni at Volubilis Art Gallery in Tanger, Morocco. Contributions from all over… Continue Reading →

God Jul – our 2015 Vilostrada road

Vilostrada is our dream of a lifestyle where we live to love the road. We sum up an adventurous 2015 on the roller coaster that is Vilostrada and also our life: VIVA Proudly Vilostrada teamed up with Estifeda for the Common Ground… Continue Reading →

All you do is begin

Article by Jennie Rhodes, published in SUR English 20151120 Vilostrada, which means Viva (Live), Love and Strada (Road), calls itself a lifestyle brand. The family that run it call it the “mothership” that fuels the community building project, Common Ground. They… Continue Reading →

En Sueco writes about Vilostrada

Today, Sara Laine at En Sueco – a magazine on Costa del Sol, Spain writes about our story, published in the November issue pages 36-37. Since the story is in Swedish, we wanted to translate the story here for you. Photos are taken… Continue Reading →

Connectivity

We aim to connect the Akerate School with the world directly in the beginning of November 2014. Connect with us: 1) Schedule a Skype Classroom meeting with Victoria AhlĂ©n, founder and project manager. She will share her stories of the world… Continue Reading →

Inspire and be inspired

“I look forward to inspire and be inspired, meeting new people in another culture”, says Åsa HolmĂ©n founder of Äh! Betong och Återbruksdesign. Her company started in February 2014 after leaving another career behind. She now follows her passion and designs, produces… Continue Reading →

A Skype call or magic?

Full published article in Internetworld – Ett Skype-samtal eller magi? I am surrounded by boisterous, happy school children, 60 Moroccan children in the countryside of northern Morocco. A girl named Yasmine, 7 years old, smiles and giggles with her classmates. She… Continue Reading →

The Link to a Sustainable Future

My last evening in Dardara, I get invited to visit one of the families that live in village in Akerate. A small group of houses in the mountains off the beaten track with gorgeous views of the hills and Chefchaouen… Continue Reading →

Pontos encourages understanding of other cultures

In the Akerate School Project, we plan to share our knowledge of mobile learning with the the school and connect them with the world. We can learn from each other. ‹Understanding each other’s cultures is enabling peace. Two weeks ago I… Continue Reading →

I wonder what games they play in Akerate?

Maj, 5 years: “The children just had a roof on their school. It was fun to meet them. They boy who received the gum boots was happy. I got a warm feeling in my heart. The children did not have… Continue Reading →

Akerate Victor

Victoria Ahlen is one of the founders and the driving force behind Vilostrada. Her name deriving from the Roman goddess of victory, reveals that she is as close to an earthly half-god you can get. In her previous commitment sheÂŽs… Continue Reading →

Hard working women

Today I give all my love to each hard working woman waking up at 4 am to start the fire and prepare breakfast for her family. I salute the woman who works all day in the field with a pickax…. Continue Reading →

Who ever gives, receives

This January Wictoria Ostrelius came with me to Dardara, Chefchaouen in Morocco. During the spring we keep a secret collaboration project cooking. You will soon know more here on the Vilostrada blog. “To create and at the same time enable the… Continue Reading →

Jasmine – connecting to a global community of women

We look to the future on Women’s Day. In our hearts we go to work each day for our children, the children of the world. Since we met Jasmine, 7 years old, and the other 60 students in Akerate in… Continue Reading →

Our future. Our reason – sustainability – VILOSTRADA

VI – vive la vie. Live your life and make the most out of it. #viva LO – love. The meaning of life. Love yourself. Love the world. Love others. STRADA – road. A road for us means adventure. A… Continue Reading →

Akerate – meet the future of Morocco

Now we launch a collaboration program where worlds meet and education is key. The future of Morocco will close in on the world. We dream of a sustainable solution where Vilostrada and friends act as the spark and enablers. We dream… Continue Reading →

Dare to follow a dream

Two months since we left Sweden to come live by the mountains and the Mediterranean Sea.  A few things I have learned while working with Vilostrada: slow down – things take their time when you do something you love with… Continue Reading →

Catering at Finca Carina

Late Saturday evening in the end of September a Yoga-group arrives at Finca Carina. Vilostrada lanterns, a mix of mint and BBQ fish in the air and Moroccan tunes help welcome them to a week of mindfulness.   Breakfast including fresh pineapple… Continue Reading →

A new lifestyle brand is born

August 24 we left Göteborg, Sweden for sunny Frigiliana in Spain. We decided to change our way of life and build a new life focusing on our dreams, more time with the children we love, and making this world a better… Continue Reading →

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