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6 days ago

Vilostrada
When you sit still and let the path of life unfold in your heart. 
Dear Frigiliana, you gave me and the family all we could ever dream of moving to and living in a Mediterranean/Andalucian village. I carry each park, fiesta, cafe con leche, smiling neighbor and mountain top in my heart forever. 

Live to Love the Road.

When you sit still and let the path of life unfold in your heart.
Dear Frigiliana, you gave me and the family all we could ever dream of moving to and living in a Mediterranean/Andalucian village. I carry each park, fiesta, cafe con leche, smiling neighbor and mountain top in my heart forever.

Live to Love the Road.
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Comment on Facebook

You're round our neck of the woods now! 😊

1 week ago

Vilostrada
Image attachmentImage attachment

Photos from Vilostrada Foundation's post ... See MoreSee Less

2 weeks ago

Vilostrada
Our handmade tiles from Tangier in an almost finished bathroom in Göteborg, Sweden. Happy to see the finished result. Enjoy your new space.Image attachment

Our handmade tiles from Tangier in an almost finished bathroom in Göteborg, Sweden. Happy to see the finished result. Enjoy your new space. ... See MoreSee Less

2 weeks ago

Vilostrada

Hello Sweden. This summer we meet again as I return ready to take on new challenges and develop business with you. Thanks to Founder’s Loft who let me inspire and share wisdom to more than 10 new companies that stand ready to conquer the world eager to sell more and develop their dream projects. We were supposed to meet in person in April, but a Zoom lunch had to become the substitute.You impressed me with your clarity and ingenuity in your online channels. Stand tall and take a bow. In my years abroad, I have really missed the power of action, meeting management and the wealth of innovation that Sweden possesses. In so many meetings over the last 7 years, I have been a voluntary Swedish ambassador abroad for these qualities, now I join the home team once more.

Live to Love the Road.
www.vilostrada.com/victoria/global-passionista-heads-north/ (English)
www.linkedin.com/pulse/global-passionista-g%C3%B6r-%C3%A5tert%C3%A5g-till-norr-victoria-ahl%C3%A9n/ (Swedish)

#innovation #sweden #global
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3 weeks ago

Vilostrada
By sunset the herd of goats return to the Nomad settlement for shelter for the night. The baby goats reunite with their mamas. The bread is in the making over fire oven, tagine or gamila sizzling on the gas or charcoal. We sit around the fire and share a tea. Life slows down. Together under the starlit sky. Peace. 
Ramadan Mubarak dear friends and enjoy the festivities coming this week. 

#livetolovetheroad #vilostrada

By sunset the herd of goats return to the Nomad settlement for shelter for the night. The baby goats reunite with their mamas. The bread is in the making over fire oven, tagine or gamila sizzling on the gas or charcoal. We sit around the fire and share a tea. Life slows down. Together under the starlit sky. Peace.
Ramadan Mubarak dear friends and enjoy the festivities coming this week.

#livetolovetheroad #vilostrada
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3 weeks ago

Vilostrada
I asked my talented daughter Maj to interpret into art ”Live to Love the Road”. 
What is your definition, thoughts on the sentence? I need your input for the book with the same title. 

#vilostrada #livetolovetheroad

I asked my talented daughter Maj to interpret into art ”Live to Love the Road”.
What is your definition, thoughts on the sentence? I need your input for the book with the same title.

#vilostrada #livetolovetheroad
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Comment on Facebook

It's not the goal, it's the journey🤗

3 weeks ago

Vilostrada
The road ahead demands change. This is my definition. What is yours?

Change is looking for the road forward. To change is to follow that road and allow whatever happens to take place. To meet all new challenges with a smile and open mind, knowing that first impression is not always the correct one and most likely spent from an emotional version that may not reflect the reality. Change is powerful and keeps us and me alive. I thrive in this environment and see it as an adventure. This time, change came where I never in a million years would have seen it coming. Change, right now, kicked me in the stomach hard and floored me. My willingness to survive made me realize that the only way change and I will be good friends again is if we collaborate. So let us do this. Together, we are stronger. 
Live to Love the Road.

#livetolovetheroad #vilostrada

The road ahead demands change. This is my definition. What is yours?

Change is looking for the road forward. To change is to follow that road and allow whatever happens to take place. To meet all new challenges with a smile and open mind, knowing that first impression is not always the correct one and most likely spent from an emotional version that may not reflect the reality. Change is powerful and keeps us and me alive. I thrive in this environment and see it as an adventure. This time, change came where I never in a million years would have seen it coming. Change, right now, kicked me in the stomach hard and floored me. My willingness to survive made me realize that the only way change and I will be good friends again is if we collaborate. So let us do this. Together, we are stronger.
Live to Love the Road.

#livetolovetheroad #vilostrada
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Comment on Facebook

Deux oiseaux.

Un saludo a May del parte de Alejandro Grommen

Sötnosar***

3 weeks ago

Vilostrada
Follow the Rain. A few lines from the coming book, Live to Love the Road:

My heart knew, we had come to the end of a chapter, the beginning of a flood. The dam broke and all the water from the rain carried me with it along a hidden stream track, through broken mountains that had been smoothed by water and carried memories of life from times passed. The water carried strength and the end of a search. The rained and the flood cleared the sky.

https://www.vilostrada.com/victoria/follow-the-rain/
#livetolovetheroad #vilostrada

Photo: Joakim Ahlén - PhotographyImage attachment

Follow the Rain. A few lines from the coming book, Live to Love the Road:

"My heart knew, we had come to the end of a chapter, the beginning of a flood. The dam broke and all the water from the rain carried me with it along a hidden stream track, through broken mountains that had been smoothed by water and carried memories of life from times passed. The water carried strength and the end of a search. The rained and the flood cleared the sky."

www.vilostrada.com/victoria/follow-the-rain/
#livetolovetheroad #vilostrada

Photo: Joakim Ahlén - Photography
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3 weeks ago

Vilostrada
When I cannot kiss my favourite camels, I reached out to our Frigiliana lizzard during the daily allowed outside walk. Live to Love the Road. Staying sane and safe friends? 
#lockdownImage attachment

When I cannot kiss my favourite camels, I reached out to our Frigiliana lizzard during the daily allowed outside walk. Live to Love the Road. Staying sane and safe friends?
#lockdown
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1 month ago

Vilostrada
My love affair with Morocco began as a dream deep within my heart to be in a world where I could be me. My dreams and curiosity pulled me to head off to world adventure and finding new paths to follow behind each corner. Never really resting, always wanting to know what else there would be to discover.  All ready at age 7, I have my earliest memory of wanting to be an world explorer, a journalist bringing the tales from near and far. At age 14,  I ventured to a summer camp in England for three weeks of adventure. Here I am with my son all ready 15 and my daughter soon 12. The world is locked at the moment, but soon they will define their own dreams and set sail. I can only say. Live to Love the Road.

#lockdown #livetolovetheroad #vilostrada

My love affair with Morocco began as a dream deep within my heart to be in a world where I could be me. My dreams and curiosity pulled me to head off to world adventure and finding new paths to follow behind each corner. Never really resting, always wanting to know what else there would be to discover. All ready at age 7, I have my earliest memory of wanting to be an world explorer, a journalist bringing the tales from near and far. At age 14, I ventured to a summer camp in England for three weeks of adventure. Here I am with my son all ready 15 and my daughter soon 12. The world is locked at the moment, but soon they will define their own dreams and set sail. I can only say. Live to Love the Road.

#lockdown #livetolovetheroad #vilostrada
... See MoreSee Less

Comment on Facebook

Stay safe, take care to you all. Big hugs. Xxxxxx

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Traveling in Morocco and Sahara with children

You might want to know that I took my own children into Morocco first time when they were 2 and 5. The people in Morocco have taught them humanity, hospitality and kindness. They became world citizens that meet the world… Continue Reading →

Getting around Morocco

Welcome to the colorful and warmth that is Morocco! Remember to live to love the road. Morocco will embrace you with open arms if you keep your eyes open and smile a lot. You choose the way you travel at… Continue Reading →

Travel advice for your trip to Morocco

Welcome and Marhaba to a country we call “home”. You are about to enter a magical world of kindness, color and artistic detail in every corner. Meet the Moroccans with kindness (as you should all) and you will be warmly… Continue Reading →

Traveling to Morocco by ferry

We get many questions about the best route to go to Morocco. One first piece of advice, is to always compare the prices of the various ferry companies and to book directly with the one you choose online and buy… Continue Reading →

Music under the stars

We invite you to experience the desert world music magic under the stars. The Taragalte Music Festival celebrates its 10 year anniversary on November 1-3 with the theme: “The wisdom of sands”. We offer our tour “Music under the stars”… Continue Reading →

Where the horizon meets the silence

“When you want something, all the universe conspires in helping you to achieve it.” –  Paolo Cuelo, The Alchemist (1988) The dust from dry land whirlwinds from the taxi as we slowly make our way up the hills south of… Continue Reading →

Together, we make the Sahara Green and Clean

“If you feed the innocent people, kids, you make them happy and bring joy to their hearts. If you ask me the price I would say not even the whole universe is enough.” – Amazigh proverb. Sunday October 21st, the… Continue Reading →

Nomad people are masters in improvising

Welt online  March 25th, 2017 Nomad people are masters in improvising (follow link to read original in German) by Luise Wagner Translated by Alexander Vogt Below the picture: A trip on a camels back offers a magnificent view – yet shouldn’t… Continue Reading →

Go chase the feeling of dancing each morning

Radio interview with Victoria Ahlén, Vilostrada, on Swedish station P4 Halland April 26, 2017, by Evelina Myrbäck, play forward to 1:02:30. English translation to Swedish article on SR P4 Halland interviewing Victoria Ahlén, Vilostrada: The Ahlén Family sold the house in… Continue Reading →

Honoring Amazing Women

All human´s need to be equal and have the right to live a happy life. Our eyes meet, (yes, we are strangers but in our work in Morocco), the laughter and sisterhood/ humanity carry our mutual work. In the smiles… Continue Reading →

Culture of the Nomad about to perish

Article published in German in Neues Deutschland  Tuesday, January 24th, 2017 Spanish/Swedish relief organisation supports inhabitants in the Moroccan, Sahara Behind the mighty Atlas Mountains in the Sahara live the poorest of the poor of Morocco. Relief organisation Vilostrada Foundation… Continue Reading →

School project – shoes and solarpanels

By: Victoria Ahlén Photo: Joakim Ahlén Article published in En Sueco in February 2016., p. 26-27 “The best thing about this trip to the Sahara and Morocco was to give away shoes. It felt amazing”, says Maj Ahlén, 8 years…. Continue Reading →

Vilostrada turns a new page in the book of life 2017

Oh, how I wish you could all experience Sahara with is eternal wisdom and peace. I can at least try to bring you with me through our photos, videos and blogs. No photo can give it justice but simply create… Continue Reading →

Tagine – How to get started

Enjoy  the Joy of Cooking Together The tagine is Morocco’s national dish and something all of us can cook. Here are our short tips to get started.  Soak your eco tagine lid in water for 24 hrs. Pour any kitchen… Continue Reading →

The Shoe Box Christmas Miracle

108 SHOE BOXES!!!! Our dear friend Susan Geraldine Lock encouraged us to start a shoe box fundraiser for our nomad children in Tanmirt, Sahara. The amazing principal Teleforo at Enrique Ginés in Frigiliana made sure it became a success. Lucas… Continue Reading →

Julakuten secures education for a year in Tanmirt, Sahara

“All children have the right to education” is a vision that unites our volunteer powers in the Vilostrada Foundation’s yearly event “Julakuten” in Onsala, says Victoria Ahlen, founder. “Together we can now provide education during the next year and that… Continue Reading →

Why Vilostrada

During my last trip to Tanmirt, Sahara, in October, I took the opportunity to record this video for you from the heart of humanity. From my heart to yours. This is why we do Vilostrada. This is why I will… Continue Reading →

Why fair trade with Morocco?

Vilostrada seeks genuine beauty and we #shopfair with the artisans. When we first visited Chefchaouen in September 2013, we followed our hearts that told us it was Morocco we must return to. Back then, Joakim and I were two IT-entrepreneurs who… Continue Reading →

Fundraising for the heart of humanity – Tanmirt

Welcome to a fundraising evening dedicated to “The Joy of Cooking Together.” We challenge you to bring your smiles and stories but also pay it forward to people who remind us of who we really are as humans, the nomads… Continue Reading →

I want to do something good in my life

We warmly welcome Niamat Akar to our team. She will be invaluable to us and all of you in our work in doing the genuine stuff that takes you on a journey to the heart of humanity this coming year: Hello my… Continue Reading →

A Tagine workshop grants insight look into Moroccan cuisine

SUR – German edition Thursday, September 15th 2016 by Marlene Wörner, translated by Alex Vogt Victoria and Joakim Ahlén launched a non-profit education project in the desert. Parts of their profits benefit Moroccan kids. FRIGILIANA. ‘Live to love the road’, which in… Continue Reading →

Aïd al-Adha celebration in Chefchaouen

Hello my friends . This lunch today on the occasion of Eid in Morocco (holiday). We prepare this tagine dish specially today the first day of Eid And it is a component of goat liver with a special spice to… Continue Reading →

Our new Vilostrada intern

Marhaba and welcome to our new, talented intern Niamat Akar, a former student from Université Abdelmalek Essaâdi Tétouan. Since three years, we trade textiles with her father Said Akar in Chefchaouen. During the six months to come, she will provide invaluable support to us on… Continue Reading →

The joy of Vilostrada

We love to live a simple life, teaching our children a sustainable lifestyle. We set out on a mission in August 2013 and here we are. JOY!!! Our dreams come true every day! We follow our hearts and keep open,… Continue Reading →

Moroccan Style Summer Outdoor Spaces

I focus on these three areas when creating our summer spaces in my favourite Moroccan style: Lighting and lanterns. You can never add too much. Textiles in lots of color creates warmth and welcoming fresh spaces. Quick fixes include tray… Continue Reading →

The Tanmirt Well of Life

Water is life. The heat is on in the desert and nomads move to water and shade for the next few months. In December 2015 and March 2016 on our visits, we have experienced the life of the nomads and… Continue Reading →

A Photograper’s Dream – Live to Love the Road

Live to Love the Road “With this exhibition, we want to show the beauty of Morocco but also show the joy in living a simple life. The rich colours and cultural diversity make Morocco the photographer’s dream,” says Joakim Ahlén,… Continue Reading →

Tagine lovers book June 1

Welcome to a Tagine workshop in Frigiliana June 1. In Morocco, family and friends gather around a tagine to share a meal. This is where stories are told and people sit and spend time with each other, quality time. This… Continue Reading →

Inviting Tagine Lovers

  Directly from our eco tagine artisan Aicha in Oued Laou, Morocco, to our Vilostrada shop, we welcome you to the newly launched: Tagine Lovers Vilostrada forum on Facebook. Tagine is our way of gathering friends of Vilostrada who share our… Continue Reading →

Eco Tagine

Eco tagine, made by clay and water from Oued Laou on the northern coast of Morocco. Burnt at the home of our talented artisan Aicha, her story and the process to make the tagines you can read more about here shortly…. Continue Reading →

Welcome to a Tagine workshop – a taste of Morocco

Welcome to our first Tagine Workshop at our home base Frigiliana on March 22. In Morocco, family and friends gather around a tagine to share a meal. This is where stories are told and people sit and spend time with… Continue Reading →

Moroccan wood screens

Special order your Moroccan wood screens hand made by our talented artisan Noureddine Afia in Chefchaouen. Here are a few examples of his work: Prizes start a 70€ + shipping.  

Personal shopping tour with Anki

Anki traveled with Victoria in November 2015  to furnish her new B&B – Villa Dolores, a personal shopping tour with Vilostrada. We maxed four days of exploring & shopping in Tanger, Oued Laou and Chefchaouen. “A personal and great experience… Continue Reading →

Finding beauty on the road

You know routine, these things that fill our every day and most sigh loudly about? We changed ours drastically in August 2013, when we moved to Andalucia in Spain. We added more variety when we decided I would go to… Continue Reading →

Art makes people happy

On Monday January 19 our Common Ground Art project, #commongroundart, launched. Our daughter Maj, 7 years, is the boss with great help from her mentor Mohamed Raiss El Fenni at Volubilis Art Gallery in Tanger, Morocco. Contributions from all over… Continue Reading →

Happy Birthday and Give More 2016

Happy Birthday to me and the rest of you in the world I share it with. One of the lessons I learnt while working with Vilostrada, is that we must love and accept ourselves for who we are before we can… Continue Reading →

Sana Saida – Happy New Year

A new year begins and a blank calendar to fill with new adventures, meetings with great people and lessons to learn. We look forward to a new year with you. This year we continue to Live to Love the Road… Continue Reading →

God Jul – our 2015 Vilostrada road

Vilostrada is our dream of a lifestyle where we live to love the road. We sum up an adventurous 2015 on the roller coaster that is Vilostrada and also our life: VIVA Proudly Vilostrada teamed up with Estifeda for the Common Ground… Continue Reading →

Common Ground to focus on entrepreneurship 2016

Proud to launch this new chapter on our journey to Live to Love the Road. Amazed on how far love and believing in the good in the world have gotten us with Common Ground. So many smiles, obstacles conquered, tears,… Continue Reading →

Smedingeskolan supporting Darna and Common Ground

Our young heroes and partners at Smedingeskolan 7A with their teacher Malin Jeppsson have given so much positive energy this fall to our community building project Common Ground. Here they send their happy hello to all the children at Darna…. Continue Reading →

All you do is begin

Article by Jennie Rhodes, published in SUR English 20151120 Vilostrada, which means Viva (Live), Love and Strada (Road), calls itself a lifestyle brand. The family that run it call it the “mothership” that fuels the community building project, Common Ground. They… Continue Reading →

Thank you for the first year support to Common Ground

A year ago on October 1, 2014, we started the Common Ground community building project together. A year later, we proudly sum up the events in this video of our work building global bridges with edcuation, entrepreneurship and storytelling. By… Continue Reading →

On the mountain top – where are you?

Good morning world from a Chefchaouen that welcomes us with blue, clear skies matching the color of the city set in the mountains in front of me. I sneak out after the morning prayers woke me up around 5.30 am…. Continue Reading →

En Sueco writes about Vilostrada

Today, Sara Laine at En Sueco – a magazine on Costa del Sol, Spain writes about our story, published in the November issue pages 36-37. Since the story is in Swedish, we wanted to translate the story here for you. Photos are taken… Continue Reading →

Preparing for a three day hike in Rif Mountains

The day finally arrived when the mule stood there packed on the Akchour parking lot at the end of September. Three friends from Spain had said yes to coming on an adventure with me to go up in the Rif… Continue Reading →

Our children meet Darna

Maj (7 yrs) and Lucas(10 yrs)Ahlen list their Darna favorite activities: “Hanging out on the soccer goal as I drew here”, says Maj.  “I liked the music instrument. Great music here>>“, says Maj:     Lucas: – Play soccer with my… Continue Reading →

Together we made music

“She looking at me, smiling. This girl of no more than 6 years old. Laughing. Probably at how funny I look, or just because of the simple excitement of having new people visit their school out there in the middle… Continue Reading →

A Skype on Thinking Day with Askims Sjöscoutkår

A great part of running Common Ground are the global conversations and educational processes we get to join in. Yesterday, I talked to a group of scouts at Äventyrarna in Askims Sjöscoutkår. The scouts will soon have Thinking Day (February… Continue Reading →

To give is the greatest gift of all.

One week ago, I said farewell to my father. He passed away quickly due to lung cancer. We celebrated his life and his laughter. Life teaches you to focus on the core. Life again taught me to keep giving to… Continue Reading →

Bridging cultures with online classrooms

In 1996, I started working at the Adams Center for Teaching Excellence at Abilene Christian University as a producer. At this point, a junior Electronic Media student, I eagerly joined forces with talented people like KB Massingill, James Langford and… Continue Reading →

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