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The desert has no doors 

An old Berber saying would make my Christmas wish for peace and love true. A trip in on our Life to Love the Road Tour (#LTLTR) in southern Morocco with my husband Joakim. On Christmas Day our petite taxi awaits… Continue Reading →

God Jul – our 2015 Vilostrada road

Vilostrada is our dream of a lifestyle where we live to love the road. We sum up an adventurous 2015 on the roller coaster that is Vilostrada and also our life: VIVA Proudly Vilostrada teamed up with Estifeda for the Common Ground… Continue Reading →

Common Ground to focus on entrepreneurship 2016

Proud to launch this new chapter on our journey to Live to Love the Road. Amazed on how far love and believing in the good in the world have gotten us with Common Ground. So many smiles, obstacles conquered, tears,… Continue Reading →

All you do is begin

Article by Jennie Rhodes, published in SUR English 20151120 Vilostrada, which means Viva (Live), Love and Strada (Road), calls itself a lifestyle brand. The family that run it call it the “mothership” that fuels the community building project, Common Ground. They… Continue Reading →

Julakuten benefits 300 children at Darna

Help us create safe children and give them education for a bright future. Our annual fundraiser is booked at Båt- och Sjöfartsmuseet in Onsala, Sweden November 28-29 . With our Common Ground partners in Sweden, we aim to raise 20 000… Continue Reading →

On the mountain top – where are you?

Good morning world from a Chefchaouen that welcomes us with blue, clear skies matching the color of the city set in the mountains in front of me. I sneak out after the morning prayers woke me up around 5.30 am…. Continue Reading →

En Sueco writes about Vilostrada

Today, Sara Laine at En Sueco – a magazine on Costa del Sol, Spain writes about our story, published in the November issue pages 36-37. Since the story is in Swedish, we wanted to translate the story here for you. Photos are taken… Continue Reading →

Pallet sofa – assembly instructions

This product consists of assembly instructions to build your own pallet sofa from EUR-pallets. The instructions will be e-mailed to you after your purchase. We look to recycle and upcycle things, inspired by Darna, refo and sustainability. This pallet chair… Continue Reading →

Preparing for a three day hike in Rif Mountains

The day finally arrived when the mule stood there packed on the Akchour parking lot at the end of September. Three friends from Spain had said yes to coming on an adventure with me to go up in the Rif… Continue Reading →

A dream for Eco tourism in Akchour

Since that day in October 2013 when I was first introduced to the Rif Mountains and Talassemtane National Park by our guide Kritz, my heart knew I came home. These are mountains I know well even if I never sat… Continue Reading →

Our children meet Darna

Maj (7 yrs) and Lucas(10 yrs)Ahlen list their Darna favorite activities: “Hanging out on the soccer goal as I drew here”, says Maj.  “I liked the music instrument. Great music here>>“, says Maj:     Lucas: – Play soccer with my… Continue Reading →

Common Ground collaboration for education and sustainability

Four girls co-wrote the first five chapters in a digital book called Common Ground with the tool Kissa created by Estiféda. You will be able to view them soon. Four young heroines started sharing stories from everyday life and technology… Continue Reading →

Together – Common Ground – Merry Christmas

    From all of us a Merry Christmas and a Happy New Year. Follow our continued journey on our two facebook sites Vilostrada and Common Ground

The light in me sees the light in you

Yoga to support Common ground – During this autumn I’ve been teaching free yoga classes to a group of teachers at a school. I handed out information about Vilostrada and Common Ground with option to donate. After the last session… Continue Reading →

Vilostrada – December short stories

In 24 short chapters, we share stories of building Vilostrada on our facebook page. Come close, meet the artisans, our family and stories from the heart. A chronology from the start: We started Vilostrada in August 2014. VI(va) + LO(ve)+STRADA =… Continue Reading →

600 wonderful Vilostrada fans

A wonderful morning to wake up and find our 600th fan on our Facebook page. Hug a friend, love a child, share a smile – we promise to do all of the three with you. Thank you all for supporting our work with… Continue Reading →

Vilostrada recruits local talent

Meet Roumaissae Moumen, 19 years from Chefchaouen. She joined the Vilostrada team as a translator and communications assistent on November 7. “As-salam alaikum wa rahmatu allah wa barakatuh (peace be open you). This is what I was born for al… Continue Reading →

Bridging cultures with online classrooms

In 1996, I started working at the Adams Center for Teaching Excellence at Abilene Christian University as a producer. At this point, a junior Electronic Media student, I eagerly joined forces with talented people like KB Massingill, James Langford and… Continue Reading →

Iron heart-shaped hook

Hand forged heart-shaped hook in iron. Made by Abdellah Zroudi, local blacksmith in Chefchaouen, Morocco. ​”My dream is to continue designing and working as a blacksmith. One day, I want to get married.  I need to raise the money for… Continue Reading →

Moroccan mosaic table

Beautiful handmade Moroccan outdoor table. Made of mosaic and concrete in a black painted steel frame. Iron base is included in the price. Other designs and colors available. Diameter: 120c Height: 70-75cm with a high iron base Weight: ~100kg  … Continue Reading →

We start with the common – the smile

– I dream of world peace. For as long as I can remember, I believe in the good in our world.  I smile each day and find energy to do by listening to my dream. Believe me, I had critique for… Continue Reading →

Could you start now?

“Kan du redan nu undrar Meja , Ella ,  Ebba , Noa och Hugo?” “Could you start now ask Meja , Ella , Ebba , Noa and Hugo?” First contact with Skanör, Sweden and classes in 4-6th grade over Skype. These… Continue Reading →

Connectivity – Skype Classroom

We look forward to talking to you, sharing knowledge, exchanging every day life activities. Our goal from Vilostrada is to directly connect the Akerate School with the world in the beginning of November. You can schedule a Skype Classroom meeting… Continue Reading →

Inspire and be inspired

“I look forward to inspire and be inspired, meeting new people in another culture”, says Åsa Holmén founder of åh! Betong och Återbruksdesign. Her company started in February 2014 after leaving another career behind. She now follows her passion and designs, produces… Continue Reading →

We made music together – common ground

“We made music together, and it was so special”, says Helena Antoni while visiting the Akerate school for the first time today as a part of the Common Ground project. “The whole experience was absolutely perfect. On both sides, I think…. Continue Reading →

What knowledge will you share?

Launching our project Common Ground. The first chapter. Children play the same games Children draw the same images Children dream the same things Common ground = Diversity + Connectivity + Education We start with: One school – One village –… Continue Reading →

Young friends and supporters of Common Ground

Pontos Pre-school supports #CommonGround. Two young friends and supporters had this conversation with their mother and sister last night while going through the twins old clothes and shoes: Viggo – We can have a garage sale! And I get the… Continue Reading →

Inspiration building Common Ground

“Common Ground” is a project idea created by Joakim and Victoria Ahlén, the founders of Vilostrada – a social business dedicated to do good in Morocco through trade. It is the continuation of the Akerate School Project. Together, we provide… Continue Reading →

Home in Andalusia

Year two begins. We celebrate living in Andalusia almost every day. A sense of paradise perhaps? A new life based on simple things like a morning walk on steep hills finding the rare blossom, a basket of fresh green peppers… Continue Reading →

A dream of great opportunities in Akerate

Fall means school start. Our children start September 10 here in Frigiliana, Spain. Their old school friends at Pontos started all ready last week. Maj will start first grade and for her the new school bag and pen pocket ranks… Continue Reading →

Vilostrada starts remake collaboration with Labelled

Vilostrada and Labelled start their design collaboration with focus on remake, crafts and mentorship with women in northern Morocco with a vernissage August 2-5 in Mariehamn Åland. The project continues this fall with partners in Sweden. An entrepreneurial conference will happen… Continue Reading →

Book launch and happiness

When I was about 7 years old, I said “I wish for world peace”. I kept on dreaming about changing the world to a more beautiful place for all of us. Later today, a dream comes true when we launch… Continue Reading →

Vilostrada – Kärlek förändrar liv

PRESSMEDDELANDE ”Vi lämnade våra jobb och allt vi hade i Sverige för att leva livet som vi lärde. Vi är en familj som älskar barn, livet och är samhällsentreprenörer men vi behövde en förändring. Vi byggde upp ett nytt liv… Continue Reading →

Viva – inspiration and happiness

What is the result when you go to work loving what you do and with the people you love the most? Our first Vilostrada event #VIVA – inspiration and happiness on July 1-3. We invite you to meetings, photo exhibit,… Continue Reading →

Laughter and Love

  Their laughter fill the air. Happiness in my heart and soul. Joy sometimes spreads so easy. HAPPY FRIDAY. More photos from our meeting with the Akerate schoolchildren in a Vilostrada Facebook-album>> Share your joy, hello, greeting to children using… Continue Reading →

The Link to a Sustainable Future

My last evening in Dardara, I get invited to visit one of the families that live in village in Akerate. A small group of houses in the mountains off the beaten track with gorgeous views of the hills and Chefchaouen… Continue Reading →

Social entrepreneurship, good business for all

Early morning, the journey begins to meet the people I love and the children we all work hard to connect. The drive is about 7 hrs door to door with as passage cross the Mediterranean Sea to Tanger.  A road,… Continue Reading →

Akerate Victor

Victoria Ahlen is one of the founders and the driving force behind Vilostrada. Her name deriving from the Roman goddess of victory, reveals that she is as close to an earthly half-god you can get. In her previous commitment she´s… Continue Reading →

Who ever gives, receives

This January Wictoria Ostrelius came with me to Dardara, Chefchaouen in Morocco. During the spring we keep a secret collaboration project cooking. You will soon know more here on the Vilostrada blog. “To create and at the same time enable the… Continue Reading →

Jasmine – connecting to a global community of women

We look to the future on Women’s Day. In our hearts we go to work each day for our children, the children of the world. Since we met Jasmine, 7 years old, and the other 60 students in Akerate in… Continue Reading →

Create sustainable change with win-win business models

Vilostrada fuels on the Scandinavian and global support of business professionals. We continue working with the greatest that share our passion for LOVE- SUSTAINABILITY- FUTURE. Our friend Eirin Persson at Klippa started her first hair salon back in 2006. Her… Continue Reading →

Honoring women

We honor women (#womensday). We honor hard working ladies during eight days. We honor their talents and their skills. We honor their passion and love. Let Women´s Day March 8 symbolize sustainability, love and respect for each other. 10% on… Continue Reading →

Viva in Andalucía

Today we celebrate Día de Andalucia. In 1980, the Andalusian electorate voted for the statute that made Andalusia an autonomous community of Spain. Our new home country will share color, dancing and festivities all weekend long. Life is now. Life is… Continue Reading →

Building peace in the minds of men and women

Walking into the UNESCO building adds a sense of completeness. No rain or grey skies can take away the feeling that a childhood dream of peace will happen. I know that teachers like Martin Luther King and Nelson Mandela enforced my… Continue Reading →

Our future. Our reason – sustainability – VILOSTRADA

VI – vive la vie. Live your life and make the most out of it. #viva LO – love. The meaning of life. Love yourself. Love the world. Love others. STRADA – road. A road for us means adventure. A… Continue Reading →

Akerate – meet the future of Morocco

Now we launch a collaboration program where worlds meet and education is key. The future of Morocco will close in on the world. We dream of a sustainable solution where Vilostrada and friends act as the spark and enablers. We dream… Continue Reading →

Feliz Navidad

New traditions meets our old. New friends and two children we love dearly finally meet. Our dream of a sustainable lifestyle is true = Vilostrada. Dare to dream. Dream further. Love. The world welcomes you. We will be out of… Continue Reading →

Dear Santa

Dear Santa, We traveled to a colorful, country across the Mediterranean Sea. We fell in love with the Moroccan beauty and the artisans crafts that add smiles and warmth in our home and in our hearts. We want everyone to… Continue Reading →

Vitamins for the eye and body

In Andalucia, ripe mango and pomegranate hang from the trees and yesterday, we got to go pick ecologically grown at Finca Carina.  The mango grows in Spain since the 18 th century and each year the harvest amounts to about 10… Continue Reading →

The world did change

My daughter Maj is 5 years old. She will never have to fight for the right to go to a job. She will not have to carry loads of branches up the hill to heat up her house and feed… Continue Reading →

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