Full published article in Internetworld – Ett Skype-samtal eller magi?

I am surrounded by boisterous, happy school children, 60 Moroccan children in the countryside of northern Morocco. A girl named Yasmine, 7 years old, smiles and giggles with her classmates. She is in first grade. In 8 months my life’s focus changed from as digital consultant when I thought social media for businesses, analyzed, created campaigns in Gothenburg to telling a story about the future, our common future. The joy at that moment, I want to share it with my husband at home in Spain. I reach for my cell phone and make a Skype call. He shows up on the screen and I wave. Everyone around me goes quiet, as quiet as when as right before a magician performs the highlight of his magic trick.

They are used to phones but have yet not understood the power in the video call or what possibilities opens up.

Morocco is a comparatively rich land to many other nations in Africa. 115 cell phones per 100 inhabitants, marginally greater than Sweden. But fewer own a smartphone and the penetration is centered in the larger cities. In Akerate on the Moroccan countryside, Internet coverage is available but for most too expensive to use. The limitations lay in the social factors not in the technical.

I realize it is the fact that he appears in the box that makes everything in the classroom stop. The children recognize him from a meeting in December. The teacher smiles but has a startled face. I explain briefly in broken French that this is Skype, a video call where we are now talk live with my husband in Spain.

These school children will reach the world with mobile devices, computers will only be secondary tools. In the Moroccan modern city the knowledge level is high but here in Akerate, they live simply and without greater access to technical tools. UNESCO and Samsung signed a cooperation agreement in March at a conference in Dubai:

” UNESCO Mobile Learning Initiative seeks to provide professional education for all by offering smarter ways to support learning process through mobile devices. ”

Here is the heart of the matter: it’s easy for you and me, but magic for the Moroccan school children and their teachers.

We take it for granted, you and I with our connected mobile devices. We can reach anyone, at anytime, search for information, make emergency calls, Skype with our friends and family across the globe. Mobile phone is our digital extension.

In late March, I visited Akerate village. Our company and business network support them with school supplies. We are about to start a non-profit organization. The school had electricity and lighting in all classrooms. We also want to provide them with digital connections to the world, a network and access to knowledge. Knowledge that you and I just press forward with a pair of pressure on your mobile – Wikipedia, Google, uploading photo or video on Instagram. All of these tools can save lives, change lives in Morocco. If Yasmine continue to studying, maybe she will not be married when she is 13.

You and I can contribute to a better world, with the digital tools we already have in our pockets. Share your knowledge with for example Skype Classroom, Google Hangout and Twitter. Imagine that somewhere out there is a world that can become brighter simply by you sharing your knowledge and your “Hello “.